Season changes never help with the condition of your dog’s coat and skin, but while there’s normal shedding we animal parents have to deal with, excess shedding is a different matter altogether.

Excess shedding comes about through dry and itchy skin, and also dry, brittle fur.

When a dog’s skin is moist and supple, the pores are able to tightly hold the hairs in place. Hair that’s well conditioned is flexible and moisturised, but hair that’s dry is brittle and can break off easily, making it seem your dog is shedding more than usual.

Luckily, it’s easy to counter these problems. A diet that contains enough essential fatty acids helps keep both skin and fur conditioned. Keeping away from harsh, drying detergents is also needed.

This is why Prince Lorenzo Borghese invented Royal Treatment. His organic dog shampoos and conditioners are specially PH balanced with a dog’s skin in mind. They moisturise skin and keep fur in tip-top condition. What’s more the range also contains wellness products including special anti-shedding treats, and wild Alaskan salmon oil for dogs, to help keep fur and skin supple and fur on the dog, rather than the floor.

Excess shedding isn’t normal, and dry skin itches, meaning your dog scratches and he’s going to be miserable. But, as we said, it’s easily fixable with any and all our solutions above. After all, doesn’t your dog deserve the Royal Treatment?