If you have a dog, you know how sensitive his skin is. Season changes, extreme weather, environment, they can all affect dog fur and skin. And, when you bring lifestyle into it… A dog’s coat can become quite a situation. All dusty-looking, drab, and itchy, too, if the poor dog’s continual scratching is anything to go by.

And I know you know how it feels to suffer summer.

Right now, we’re in August, a hot, sweaty, steamy, muggy month. Think your skin suffers? Think about your dog who wears a fur coat all year round, whether he wants to or not.

Airconditioning is drying, sweating is never good for anyone’s (or anydog’s) complexion. We can do something for our skin and hair, but what about our doggy best friend?

Well, making sure there’s lots of fresh, available water will help your pooch. Hydration not only helps our body function properly, but it also plumps skin and makes all creatures, great and small, feel good.

Appropriate exercise helps tremendously, even if it’s only a leisurely stroll around the block. It gets your pooch up and moving, gets blood pumping and muscles moving. Good for everyone involved. When it’s too hot, play a game of fetch or it’s mine indoors. Activity keeps all people, dog and human, fresh and lively all year round.

Also, providing shade when your pooch is outdoors is paramount. Not only does it make your dog feel like royalty, it also helps prevent sunstroke, and keeps him cool.

But one of the best things to help with dry, itchy skin, and weather-drab fur is the right skin regime.

And the best way to treat a dog’s skin is through a shampoo and conditioning…if it’s the right one.

Lorenzo discovered that most dog shampoos actually dried out the skin – and in the height of summer or winter, or season changes, that’s the last thing you want to do; aggravate an existing condition – so he set about making a line of high end pet products. And his organic dog shampoos and conditioners not only make a dog’s skin feel rehydrated, but they also make the fur silky, shiny and smooth.

To me, making my dog’s skin supple and as far from dry as possible, is my top priority in this kind of weather: to have gorgeous silky fur? Added bonus.

Basically, I follow all these steps. And my dog is happy and alert and well hydrated.